Walking through the doors of The Fishwives’ sunlit store, customers are immediately drawn in by the clean-lined yet cosy space: fridges neatly filled with vibrant salmon, lamb, beef and fruits and vegetables; shelves stocked with seasonings, wines, chocolates and more
It’s the perfect place to put together a delicious family meal or to source for a delectable dinner party.“We were essentially the first business of its kind in Singapore,”The Fishwives has been bringing high-quality foods with a conscience to Singapore since 2001.says The Fishwives founder and director Rebecca Forwood, who registered the brand here in the early aughts. Rebecca is one of our Expatpreneur eAward winners, and here is what makes her brand so very special
The Fishwives’ ethos is all about the environmentally friendly, ethical sourcing of “clean” foods (i.e.,ones that aren’t highly processed).Rebecca actually started the brand inHong Kong, before bringing it to SG.Back then, she shares, people weren’t as discerning about the food they consumed – and The Fishwives’ focus on sustainability wasn’t a popular selling point.Over time, however, Rebecca’s goal of showing consumers the importance of finding out where their food comes from has proven to be successful. Both the longevity of the brand – about to celebrate its 20th birthday! – as well as its bustling e-commerce site, which carries everything sold at the physical location, are sure signs thatRebecca’s gamble has paid off.
With long-standing relationships with each and every one of the farmers and suppliers she works with,Rebecca imports only the best and freshest foods, and has is flown in twice a week. Think NZ King Salmon,Frozen Frenched Lamb Racks,Premium Grass-fed Australian Wagyu and a selection of artisan cheeses.The store and site don’t just offer food either! They also feature wines, eco-friendly household cleaning products plus inspiration-packed cookbooks.“I have lots of regular customers –some for over 15 years. I’ve fed them through each of their children and all their house moves,” says Rebecca, who adds that she loves meeting new customers just as much. “You learn so much from chatting with people and hopefully they learn from chatting with me, too!”Pop by The Fishwives at Cluny Court to have a chat with Rebecca and the friendly staff or shop on the site, which offers free delivery for order above $180.
Visit the site to browse through the countless fresh produce they offer.
More on The Finder:
Who Won The Finder’s Expatpreneur Awards 2019? Find Out Here!
Meet The Winners And MORE! All About The Finder’s Expatpreneur eAwards 2020
About The Finder’s Expatpreneur Awards 2018
Expatpreneur Awards 2017: Meet The Succesful Expats And Expat-Friendly Businesses In Singapore