Singles’ Day Sales 2020: The Annual Sales Date That’s Even BIGGER Than Black Friday
Remember the intensity of Black Friday sales gone by? Long lines and gargantuan crowds; vying to get the very best prices? What if you could avoid all of that while still snagging the best deals this year?
Singles’ Day, also known as the 11.11 Sales or Double 11, is your chance to beat the crowd to get your holiday shopping done way before everyone else does on Black Friday or Cyber Monday, for that matter. With the holidays coming up and Covid restrictions ongoing, here’s why it pays to shop online on or before Singles Day itself:
What is Singles’ Day?
Singles’ Day falls on 11 November every year. It began as a Chinese “anti-Valentines day” holiday to celebrate singlehood.
Multinational technology company, Alibaba, then turned this day into the largest physical retail and online shopping day in the world in 2009. In 2018, Alibaba racked a whopping 213.5 billion yuan ($30.7 billion USD) of sales during Singles’ Day. Since then, the sales kept increasing and other online merchants in other parts of Asia – Lazada, Shopee and Qoo10 – followed suit.
Singles’ Day isn’t that much different from other big shopping bonanzas like Black Friday and Cyber Monday (which typically fall end-November after American Thanksgiving), but one thing that sets it apart: the scale – there’s a near endless stream of items and brands to shop for. Don’t believe us? Keep on reading!
Given that Singles’ Day falls in early November, it’s a good way to escape the online Hunger Games that are to come this Black Friday and Cyber Monday and snag all your deals early. Also, given the Covid-19 physical restrictions, can you even imagine how it’ll be like when everyone is shopping online? (Think lag times, snapped-up-in-seconds disappointment or, worse, website crashes.)
Introducing ShopBack 11.11: The Internet’s Biggest Sale – So You Can Save Without Lifting A Finger
With an extra shopping day to snag the best deals online, you probably don’t want to waste Singles’ Day filling out tedious “register here” or “sign-up now” forms? You’re like, “I just want to buy something, I didn’t ask for all these steps!” Here’s why ShopBack is nothing like you’ve ever encountered – where you can save, without even knowing you’re doing it.
Founded in 2014 by Henry Chan and Joel Leong, ShopBack is Asia-Pacific’s number 1 rewards and discovery platform committed to enabling shoppers across the region to shop “The Smarter Way”. How does it work? It works as the middleman to allow users to earn cashback while delivering performance-based marketing to merchants. Currently, ShopBack has partnered with over 1,300 brands worldwide – including big names like Amazon, eBay, Uber, Grab, Shopee and Alibaba.
“Our mission has always been to help our customers make better purchase decisions through more savings and information, and that is exactly what we set out to achieve when planning ShopBack 11.11,” says co-founder, Joel Leong. He also shares that with consumers being constantly bombarded by unprecedented levels of online sales, ShopBack helps to reduce the noise by connecting consumers to their favourite brands, ensuring that they are getting the best deals and value on all their purchases.
“Best Deals On The Internet”: Are We Lying? See For Yourself!
We aren’t lying when we say Singles’ Day has some of the best prices on the internet. But the real secret sauce to maximise your savings is ShopBack. Intrigued? Check out the chart below!
|Acer Swift 1 SF114-32-C7JB 14 Laptop (Preloaded with Microsoft Office 365 Personal)||$548 (27% off + $25 voucher)||$548 (27% off) + 0% installments plans for up to 12 months|| |
Acer: $548 + up to 6% cashback (if you shop via ACER)
Shopee: $548 + $25 off + added $20 *voucher code: ACER20OCT
Lazada: $548 + 0% installments plans for up to 12 months + 9% cashback (if you shop via Lazada)
|Laneige Water Sleeping Mask (New) 70ml||$26.40 (37% off + up to $12 voucher)||$42 (+ up to X% off only revealed on 11.11)|| |
Shopee: $26.40 + up to $12 off + $5 *voucher code: LANE5OFF8
Lazada: $42 (+ up to X% off only revealed on 11.11) + 9% cashback (if you shop via Lazada)
ShopBack: Get Maximum Savings In 2 Simple Steps
Here’s how to maximise your savings with ShopBack: 1) Download its app here (Apple / Android) and 2) create an account and link your card details. It’s that simple. You then continue shopping at your favourite stores at lower prices (plus you get cash rebates!). Here’s more information on how you can milk those savings and earn cashback with ShopBack this Singles’ Day sales.
Save Some Cash Without Breaking Your Shopping Routine
ShopBack acts like the middleman between you and your favourite stores. And here’s an insider tip: Even if you shop at the physical stores of ShopBack’s partners, you get cashback right away, too! (Just use the same credit card that’s linked to your Shopback account.) Remember, you still have to accumulate a minimum amount (which honestly, isn’t that hard to hit) to bank in your cash savings.
Some brands you’ll really love? Think electronics like Apple and Apple Music, Dyson, Lenovo; fashion stores like ASOS and ZALORA; retail store faves like Amazon.sg, Walmart; sports brands like Adidas, Nike, JD Sports; even jewelry brands like Swarovski. Bonus: There are deals for airlines and hotels (a great way to start planning those year-end staycays!). Don’t see your favourite brand here? Check out all stores.
Key Shopback Events To Look Out For
1. Vouchers Bonanza
At 11 p.m. on 10 November, ShopBack will be offering up vouchers from brands including Amazon, Grab, Fairprice, Qoo10, ZALORA and more, at up to 50 percent off. ShopBack users can also expect attractive upsized cashback promotions on 11 November:
- To kick off 11.11, Booking.com and Dyson will run a 13 percent and 16 percent upsized cashback promotion, respectively, for two hours starting 12 midnight on 11 November.
- On 11.11 itself, users can enjoy up to 60 percent upsized cashback from over 600 brands
- On 11.11, users can also expect cashback promotions from their favourite brands including Apple at 5 percent upsized cashback; Guardian at 7 percent upsized cashback; LEGO at 9 percent upsized cashback; Nespresso at 8 percent upsized cashback and much more!
2. Magic Livestream
ShopBack will also be running a Magical Livestream on its Facebook page at 9 p.m. on 10 November whereby viewers will stand a chance to win attractive prizes such as a staycation, Lenovo tablet and mystery brand boxes.
Still not enough incentive? ShopBack users can participate in 11.11-themed ShopBack Challenges in-app and win up to $25,000 bonus cashback. Challenges include being the first 111 users to spend on 11.11; making a purchase from selected brands for the first time and more.
Here’s How To Get The Most Out Of This Singles’ Day
- Download ShopBack’s application (Apple / Android) or visit the website.
- Create an account.
- Link your card details.
- Keep a lookout for its daily, never-ending sales.
- Download the ShopBack Chrome extension button to help you find the best deals as you shop online this Singles’ Day.
The Final Bang? Say YAS KWEEN As Veteran Comedian, Kumar, Raps About Saving Money
Remember the laugh-till-you-cry standups featuring all things quintessentially Singaporean? Our veteran comedian, a well-loved household name and drag queen, Kumar, is ShopBack’s newest brand ambassador! Kumar plays the leading character in the brand’s catchy ‘ShopBack, Get Paid to Shop!’ music video and raps – yes, RAPS – about tips to save money.
“Whether you are buying bubble tea, a walking stick, or groceries, you can earn cashback on all your purchases with ShopBack. You should always remember to check on ShopBack before making a purchase from your favourite brands so you can ensure that you are getting it at the best price on the internet. If any Singaporean is still not getting paid to shop by ShopBack… I don’t know what else to say to them already lah,” – Kumar
Well said, Kumar! Check out the music video below!
By Willaine G. Tan, November 2020 / Images: ShopBack.sg
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