After not being able to find suitable products to beat Singapore’s humid heat, this dynamic duo launched the humidity-friendly skincare line, Souffle Beauty in 2017.
“We were looking for something light on the skin, yet simple and effective,” says co-founder Minnie Ang. Tarfa Alfarhan alongside with Minnie Ang, launched homegrown skincare line Souffle Beauty in 2017 after not being able to find anything that met their needs (read more about the pair). Now, the brand’s ever-expanding, expertly crafted range of skincare products – that includes serums, cleansers, masks and more – is designed for humid environments like that of Singapore’s.
It’s no secret that the Little Red Dot’s climate is, to put it nicely, tropical. And wearing heavy products on your face here can make you feel muggy. Add in the de rigueur accessory – Covid-19 masks – and you end up being even more uncomfortable. Souffle Beauty is here to solve that problem. “We test our skincare in 60-degree heat in the Middle East on people just like you and us!” says Minnie. “We aim to ensure our skincare can withstand the heat without making you feel sticky.” Its range includes products such as the Double-Cleanse Holy Grail, a moisturising makeup remover and gel cleanser set, as well as The Potion, a toner that helps remove impurities and leaves your skin glowing.
Souffle Beauty focuses on an often overlooked aspect of skincare: the microbiome, that unique blend of bacteria that live on the skin. “We combine traditional ingredients with the latest scientific breakthroughs,” shares Minnie of the brand’s potent yet calming ingredients. For example, The Elixir is a light yet effective skin-repair formula which blends rose serum with probiotics and prebiotics, that helps accelerate skin recovery while tightening the appearance of pores. In addition, Souffle Beauty’s products are alcoholand paraben-free plus they are PETA certified as cruelty-free!
Souffle Beauty is exclusively giving readers of The Finder 15 percent off all orders on its website by using the promo code “FINDER15” upon checkout. The code is valid for first time users only and for a one-time use. So what are you waiting for? Get to shopping!
By Kirstie-mae Baptist, Issue 304 The Finder
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