The Farmer’s Market prides itself on serving the best meat for the best prices, and being completely transparent in the process.
Already named the number one online butcher in Hong Kong, Farmer’s Market has been muscling into the Singapore market for just over a year. But, says owner Emma Pike, “In the not so distant future, we’d love to be Asia’s number one online butcher.” Her ambitious attitude and commitment to quality is what helped Emma nab the Best Newcomer Award in this year’s Expatpreneur eAward
Emma prides herself on the fact that Farmer’s Market doesn’t use a hardsell approach to move it’s product, which is primarily meat, including beef, lamb, pork, chicken, seafood and sausages. Instead, she likes to educate people about where their meat is coming from, what it grazed on, what grade it is and more. “Most of the time, they’ll go to their local butcher and ask those questions, and most of the time they’ll come back to us because they know that our price, our quality and our answers about the type of meat they’re buying is superior to anyone else.” It also may be because the customer service is top-notch. “We’re very responsive and keen to communicate with our customers, so hopefully they notice the difference,” says Emma, who is a lifelong entrepreneur. So while she jokes that Farmer’s Market is the “new kid on the block” in Singapore, she’s got a lot of business experience under her belt.
So what could be better than getting restaurant-quality meat quickly delivered to your house six days a week? Farmer’s Market boasts surprisingly low prices, too. Choose from Australian premium sirloin steak, at $31 for two 300-gram cuts, or fresh King salmon from New Zealand for $18 per 180- to 200-gram pieces. The website actually carries fruits and vegetables, cold cuts, pastas and wines as well, and features specials to make your money go even farther (hello, mixed dozen case of wines for $365!). Overwhelmed by the selection on the site? Not sure what to make with it all? The Recipes section will give you plenty of mouth-watering ideas! Though there’s no brick-and-mortar Farmer’s Market to visit to ogle the amazing options, Emma says that is entirely by design. “The world is changing and more and more people are moving to online shopping,” she says. “I’d rather pass on the savings of rent to our customers’ shopping carts.”
By Kirstie-mae Baptist, August 2020
More on The Finder:
Who Won The Finder’s Expatpreneur Awards 2019? Find Out Here!
Meet The Winners And MORE! All About The Finder’s Expatpreneur eAwards 2020
About The Finder’s Expatpreneur Awards 2018
Expatpreneur Awards 2017: Meet The Succesful Expats And Expat-Friendly Businesses In Singapore