Emma Pike may have won the Best Newcomer Award 2020 for her thriving e-butcher Farmer’s Market, but she is hardly new to entrepreneurship. She’s actually started and run seven businesses in her lifetime… thus far.
“My first official business was when I was 16 years old. It was a typing service in Sydney called Emma’s Typing Services – I know, a very original business name!” quips Emma, an Australian expat who grew up surfing on Bondi Beach, and moved to Singapore three years ago from Hong Kong with her husband Steven and their two kids, Charlie, now 13, and Molly, 10.
What started out as a solo typing business – due to Emma’s mum’s insistence that she learn a trade before leaving school at 15 – grew rapidly into a recruitment company with 22 staff, before Emma sold the business at the ripe old age of 21 years old.
Since then, the self-described “super competitive” person has served as a professional squash coach, launched swimwear and flower companies and then founded a successful IT company called Up N Go Design – all while in Hong Kong. These experiences led up to her starting Farmer’s Market in 2016. “We had low-quality meat but it was very expensive, so I wanted to change that,” says Emma.
Moving here for her husband’s job three years ago, she didn’t initially plan to bring the Farmer’s Market brand with her. But she encountered a similar but different situation: Though she could find good-quality meat here, it was still more expensive than she felt it needed to be.
Because of her experience running Up N Go Design, Emma was able to create a website in 24 hours and was placing orders for Farmer’s Market in Singapore the next day! And the rest, as they say, is history.
Read more about Farmer’s Market here!
About The Finder Expatpreneur Awards
In 2017, The Finder debuted its first-ever Expatpreneur Awards to honour foreign-born entrepreneurs running successful expat-owned businesses in or from Singapore. In 2019, 22 expats were awarded for their tremendous dedication. This 2020, a new batch of 19 winners has been unveiled! All of them have one thing in common: Their brands help people “live well in Singapore” – The Finder’s core mission.
By Kirstie-mae Baptist, The Finder Issue 303