It’s that day in November that everyone looks forward to. Yep, we’re talking about the annual Black Friday Sales.
We’re talking about Black Friday, of course. This year, it falls on 27 November. Originally from the United States, the Black Friday sales occur on the Friday after Thanksgiving. It has now become a widely popular annual global event with retailers worldwide slashing prices and offering jaw-dropping discounts.
We suggest you skip the crowd and get your phones, tablets and laptops out instead. Here are 20 online stores with the best Black Friday deals. Don’t miss it! Even if you do, there’s always Cyber Monday (30 November) to fall back on.




















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The granddaddy of online retailing, Amazon, is already gearing up for the insane shopping weekend. Commencing for three days from 27th November to 29th November 2020, enjoy lightning deal flash sales and big sales up to 70% off.
They know everyone loves free shipping, so there’s free standard delivery with purchases over S$40! Prime customers will continue to get fast one day delivery on eligible items. That’s not all, from now till 26 November, beat the crowd and enjoy early-bird discounts.
When: 27 – 29th November 2020
Early-bird: 20 – 26th November 2020
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If you thought Singles’ Day was intense, that was just the beginning. On Singles’ Day, Lazada kicked off the start of a month-long sales campaign, putting up daily deals and special discounts on its website. Now, with a Black Friday weekend sale, more discounts await.
Everything is on sale: from home appliances, electronics and gadgets, beauty essentials, health supplements, groceries, pet products, even car and motor needs!
When: 24 – 27 November 2020
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If you’re looking for that little something extra to take your Christmas outfits to the next level, Zalora has got you covered.
The online fashion retailer will be lining up discounts of up to 80% for the Black Friday weekend, so get ready for an haute couture overhaul. New users get exclusive in-app/website discounts too! (Subscribe to their newsletter and you get a $15 voucher on your next purchase too!)
When: 27 November 2020 & 30 November 2020
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Footwear and fashion purveyor, Adidas, is teasing a Black Friday sale (we’re not sure when but it’s definitely soon!) Check back regularly on their website for more updates. That’s not all, there’s also free delivery on all orders at their outlet store!
When: estimated date, 27 November 2020
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Save more on your Black Friday shopping spree with cashback codes from ShopBack that give you cash rebates on your purchases.
The deal is simple, create an account and link your card details. Then simply download the ShopBack Google Chrome extension button to have exclusive access to promo codes and cashback whenever you shop at your favourite stores! Cashback will be credited into your account for you to cash out later. The guys at ShopBack link you up with the best deals and discounts at your favourite stores, with the Chrome extension, you’ll never miss a good deal again.
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Another website for all you fashionistas to stalk is ASOS. Teasing a Black Friday warmup sale from now till 27th November, you can be sure that the Cyber Weekend (27 – 30 November) will be jam-packed with hard-to-resist deals. New users have access to exclusive discount codes too!
When: estimated date, 27 November 2020
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Long-running American fashion retailer Nordstrom has expanded its shipping network to include Singapore, just in time for Black Friday!
The fashion specialist has put an extensive catalogue online, featuring designer collections and the latest fashion trends. Plus, handbags, accessories and beauty essentials to complete the look, while a home section lets you dress up your dwellings as well. With up to 50% off, new deals dropping are dropping the entire week of Black Friday!
When: 23, 25, 27 and 30 November 2020
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It seems that our love for online shopping has attracted the notice of even the mighty Target. The American mega-retailer has opened its doors to Singaporean shoppers, offering its extensive catalogue at discounted prices for Black Friday all month long – yep! New deals are dropped every week of November until the week of Black Friday.
Because Target is the go-to store for many Americans during the holidays, you’ll likely find many great gifts, not only for Christmas but also for birthdays, anniversaries and other celebrations. Consolidate your shipping via mailbox sites such as Borderfree.
When: all of November 2020
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If you’re ecstatic about audio electronics, E1 Personal Audio is having a 20% discount off the high-end 64 Audio Tia Trio earphone collection with the code: BLACKFRIDAY2020 from now till 29 November!
When: 13 – 29 November 2020
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An international e-retailer that’s based in Montreal, we love SSENSE as it offers niche labels such as Alighieri, SJYP (Steve J. and Yoni P.) and Totême. Last year, they offered up to 50% off on a wide selection of items, from apparel to accessories. Street-wear lovers are going to love the deals here. It’s here where one can get beloved kicks such as Balenciaga Triple S sneakers at a discount!
Shipping to Singapore is free for orders above US$300 (S$415), otherwise, you’ll be charged US$25 (S$35) for delivery. So check out a few more items to fully enjoy the freebie.
When: 23 November 2020, EST
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Last year, luxury online retailer Farfetch offered 30 – 50% off on Black Friday so we think it might be similar this year. (We’re still awaiting updates though they have already teased an upcoming sale.)
Here’s where you can get your hands on coveted items from brands such as Gucci and Givenchy. What we like about this store is that the prices indicated on the website are in Singapore Dollars, so you’ll know exactly how much you’re paying. Just make sure you select the Singapore flag for Delivery Country (located on the top left of the page). Shipping is only calculated at check-out. However, if your orders are above S$215, they offer a flat delivery fee (shown only at checkout) regardless of the number of items you’ve ordered.
When: estimated date, 27 November 2020
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Shopbop’s Black Friday deals work differently from the rest. And while they have yet to drop the deal on their Black Friday sale this year, we think it might be a little similar to last year’s.
Instead of providing straight-up sales, they offer discounts when you hit a certain amount. Just key in the promo code they have provided and you’ll get to enjoy savings. To give you an indication of what it might be like this year, here’s their previous promotion:
- 20% off — US$200 (S$276) to US$499 (S$690)
- 25% off — US$500 (S$691) to US$799 (S$1,104)
- 30% off — US$800 (S$1,105) and above
Shopbop carries contemporary brands such as Blank Denim, A.P.C. and Tibi, so you can take the opportunity to stock up on casual basics or work wear. Their code only works once, so it’s best to gather a few friends’ orders before making a purchase to enjoy the 30 per cent deal. Also, you’ll get to enjoy free shipping for orders above US$100 (S$138). In a nutshell: The more you shop, the more you save.
When: estimated date, 27 November 2020
As Black Friday (27 November) approaches, Maison Marcel – home-grown e-shop launched by Merci Marcel Group – will be offering an 11% discount* on four unique brands (CSAO, Rive Droite, The Basket Room, The Jacksons). To enjoy the discounts use the code “GREENFRIDAY” when checking out at maisonmarcel.sg. from 23 to 29 November 2020. Tying in with their socially driven ethos, Maison Marcel will also be donating 5% of all sales made during this week to a selected charity organization.
Launched in mid-2020 by Merci Marcel Group, Maison Marcel is the culmination of the group’s keen eye for aesthetics and functionality. An exhaustive selection available for shoppers, the e-shop carries over 700 products from 80 French and international brands. The e-shop is also committed to championing sustainable and charitable retail.
When: 23 – 29 November 2020
Curious to see how you would look like in a fully virtual outfit? Check out republiqe, the world’s first digital luxury brand offering an innovative solution to the environmental impact of fast-fashion culture.
Explore the limitless possibilities of social dressing, especially during this pandemic where fun can still exist in the digital sphere. From 27 – 30 November, enjoy 30% off everything on republiqe.co. us
When: 27 – 30 November 2020
Support local at the one-stop retail space housing the best Singapore-based fashion, beauty and lifestyle brands at Design Orchard Retail! From 27-29 November, customers can enjoy 20% off storewide with no minimum spending.
When: 27 – 29 November 2020
The Microsoft Store Singapore Black Friday sale is happening in one week’s time! Starting from 27 November 00:01 till 30 November 23:59, you can save up to 25% off on Surface devices. Here’s a sneak peek into what you can expect:
- Up to 25% off on Surface devices
- Save up to S$647 on Surface Pro X
- Save up to S$476 on Surface Laptop 3 for Business 15”
- Free shipping without minimum purchase required
- Free tech support for 90 days
- Price promise up to 60 days
- Free returns within 60 days
When: 27 – 30 November 2020
Christmas and festive shopping will hit its peak with Black Friday, but COURTS is bringing it to customers a week earlier from 21 November 2020. Here’s what you can expect with this year’s Black Friday sale:
- Sitewide Promotions: Black Friday starts early at COURTS, kicking off on 21 November 2020 with an 18% storewide discount with promo code BLACK18. Visit courts.com.sg or our stores to find out more.
- Storewide Promotions: From 21 November 2020, check out our 14 stores island-wide for sizzling hot Black Friday deals dropped daily. While stocks last!
- Deals Of Your Choice: At COURTS, you get to choose the deals you want – with Product Polling starting on COURTS Facebook page from 23 November 2020, you’ll be able to cast your vote for the product you want to go on sale for Black Friday.
- Branded & Themed Surprise Boxes: From 21 – 26 November 2020, enjoy your pick of branded surprise boxes starting from just $59! Retailing at up to triple the price you actually pay, you’ll get to pick from a variety of themed and branded boxes from the likes of Apple, Bodum, Fitbit, Google, JBL, Mayer and more!
Grab these deals and many more at all COURTS 14 stores island-wide, and COURTS Black Friday online sales
When: from 21 November 2020
From 20 November, enjoy up to 70%* off when you shop in-stores at BHG Singapore or online. What’s more? You can buy a Cool Blue Mini Nylon Shoulder Bag at $6.90 with a minimum spending of $80*.
Shoppers also enjoy a 3-installment free purchase, they can also receive an additional $10 BHG Voucher with a minimum of $100! If that’s all to it, you’ll be surprised to find that from 27-30 Nov, shoppers can receive up to 15% cashback with no minimum spending.
By Sean Tham, November 2018 / Updated November 2019 / Updated by Willaine G. Tan, November 2020. Images are courtesy of the respective brands or taken from their social media or website as credited.
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