4 Ways to Stop Your New Hair Colour From Fading

17 December 2015
<p>Using the right products and avoiding heat styling.</p>

Using the right products and avoiding heat styling.

Getting a new hair colour for the new year? Here’s how you can keep your dye job looking fresh.

 

1. PICK THE RIGHT HAIR DYE

Shiseido Professional Primience hair colours are specially formulated for dark hair. This means that when your hair colour eventually fades, it won’t look brassy or orange – the case with most other dyes.

2. USE A GENTLE SHAMPOO AND CONDITIONER

Harsh formulas with sulfates and silicones can dry out hair and strip it of its colour, so go for gentle ones like Shiseido Professional The Hair Care Luminoforce Shampoo and Treatment ($36 each). Both have olive and evening primrose oils as well as hyaluronic acid to replenish moisture.

3. STAY OUT OF THE SUN

UV rays can break down hair pigments and cause fading, so wear a hat when you’re outdoors or use a UV-protectant such as Shiseido Professional The Hair Care Luminogenic Caviar Essence ($56), which also has heat-protecting benefi ts. It has reparative ingredients that are encapsulated in caviarlike capsules suspended in the essence – these break only when the product is dispensed, ensuring that the ingredients stay fresh for optimal effectiveness.

4. AVOID HEAT STYLING

The intense heat from styling tools such as hairdryers and flat irons can cause hair colour to fade more quickly, so avoid using them. If you have to use them, use the lowest possible setting.

 

By Amanda Lai, Her World, September 2015.

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