Claire Chabrières started ShiokFarm in 2015 for two reasons: to give families in Singapore access to affordable organic fruits and vegetables while also reducing food waste.
“With ShiokFarm, members reduce food waste by 40 percent,” says the French mother of three who moved to SG eight years ago. How? By ordering 100 percent of organic-certified farms’ harvest in Malaysia and Thailand, ShiokFarm ensures farmers have no unsold inventory. In addition, it sells all of this produce directly to members here, which means nothing is wasted, as may be the case with wholesalers or retailers left with unsold produce.
While ShiokFarm’s business model is thoroughly modern – subscribers sign up for weekly deliveries on its website and arrange pickup via WhatsApp – this style of seasonal eating is nothing new. “Everybody was consuming this way just 50 years ago,” says Claire, who used to run digital platforms for multinational companies across Asia.
“You would eat what was available at the market and in season, with no need for pesticides and chemicals.” Thanks to ShiokFarm, the idea is taking off in SG: More than 300 families currently subscribe, with many others on a waiting list. “Eating well is my passion,” says Claire, “and going to work does not feel like ‘working’.”
About The Finder Expatpreneur Awards
In 2017, The Finder debuted its first-ever Expatpreneur Awards to honour foreign-born entrepreneurs running successful expat-owned businesses in or from Singapore. In 2018, 23 expats were awarded for their tremendous dedication. This 2019, a new batch of 22 Expatpreneur Awardees have been unveiled! All of them have one thing in common: Their brands help people “live well in Singapore” – The Finder’s core mission.
By Mizah Salik, The Finder Issue 298
More on The Finder:
Who Won The Finder’s Expatpreneur Awards 2019? Find Out Here!
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